During this year’s London Design Festival Mini Moderns are mixing it up!
We’re very excited to be supporting interiors brand Mini Moderns during their two-week design event, hosted by East London Design Store in their newly launched shop in London Fields. The Remix project sees them team up with a select number of designers and artists, using their past collections as a basis for new work. The store will be filled with a diverse range of curated objects, furniture, lighting and ephemera that gives an insight into the Mini Moderns aesthetic and design process.
The 2013 Remix project is based largely upon Mini Moderns’ Darjeeling wallpaper design, which was launched this year as part of the Buddha of Suburbia collection. Fittingly, since the collection celebrates a uniquely London cultural mash-up, Mini Moderns have given Remix collaborators free rein to reimagine the design on a piece of their choice. The project includes work by Zoe Murphy, Leonhard Pfeifer, Rimmington Vian, Urban Upholstery and Brume. Further work comes from artist Matt Sewell and furniture maker Benjamin Boyce, who have both used the range of Mini Moderns Environmentally Friendly Paint as the basis for their response.
Amongst the curated products in-store, expect to find 1960s and 1970s film posters, jewellery and home accessories, all selected by Keith Stephenson and Mark Hampshire of Mini Moderns, and East London Design Store founders Della Tinsley and Gideon Cleary. Mini Moderns Remix at East London Design Store is on 14th-22nd September, open daily 10am till 6pm. Find it at 6a Ada Street, London Fields, London E8 4QU.
From Mini Moderns: we’re getting very excited about the launch of our REMIX project and we’d love you to join us for the preview evening. To attend, please RSVP by 9 September: rsvp@seenpr.com