Jenifer Dapper, the creative force behind Guild Lane, gives us the low-down on the paint brand’s colourful plans
Hi Jenifer, so tell us a little bit about Guild Lane
My husband and I acquired the company in 2016. I have a background in art, so I was particularly drawn to the premium enamel paints – as were countless scale modellers across the country. As an artist, I’ve always been on the lookout for really good metallic paints, so our first project was to create a line of our own.
Tell us more…
Our paint production team used groundbreaking technologies to create GILD – a range of six exquisite metallic paints. The launch of GILD also officially marked the company’s rebranding as Guild Lane.
You’re clearly passionate about the industry
Absolutely. In fact, after the success of GILD, we introduced our latest range last year, called Jubilee, and we’ve seen sales go from strength to strength ever since. Jubilee is a vibrant palette of 29 colours derived from historic hues, sourced from the British Colour Council. Each shade has its own story, which I believe adds a real depth to every project that they’re used on.
They must have taken quite some research
They did. While curating the line, I was lucky enough to work alongside the renowned colour historian Patrick Baty, who wrote The Anatomy of Colour. We also got hold of some of the British Colour Council first edition colour books, dating back to the 1930s.
We imagine the Jubilee paints are hugely popular
They really are – from furniture designers and artists to DIY enthusiasts, crafters and scale modellers, the paints’ exceptional coverage, durability and ease of use have made them the ideal go-to for their projects. Unlike chalk paints, the Jubilee range is a one-step solution which doesn’t need priming or waxing and has its own sealant. It’s also eco-friendly and is certified safe for children’s furniture and toys, for added peace of mind.
It’s great that you have such a strong eco-stance
We’re incredibly conscious of our environmental responsibility. In fact, all of our paints are manufactured in the UK, using sustainable manufacturing practices.
And in your line of work, you must come across some inspirational makers
Oh yes – we made our debut on Hobby Maker TV earlier this year, which has only strengthened our presence in the crafting and hobbyist community. Through this, we’ve met some amazing individuals who share our love for creativity and craftsmanship. We really value their feedback as it not only helps us to improve product development, but also fosters collaborations. I believe that if we provide makers with top-quality products it will encourage creativity and will inspire them to produce their own masterpieces and artistic narratives. Whether it’s starting from scratch, transforming cherished heirlooms, or adding flair to everyday items, compromising on quality should never be an option.
So, what’s next for Guild Lane?
Onwards and upwards! We’re looking to expand our network of over 100 stockists, as well as working on some very exciting collaborations. We also have some fantastic new product lines sets to launch later this year, so keep your eyes peeled. Guild Lane’s future is bright.
