We catch up with Jason Bensohn, Managing Director of One.World to see how family values play a role in the company’s success
Hi Jason, tell us about One.World – how did it all begin?
We started out way back in 1989 when my mum, Kathy, was sourcing candles from Swaziland, while living in South Africa. My parents then decided to move to the UK and Mum continued with the Swazi candles, mostly selling at gift fairs in London. They became a hit but customers didn’t just want to buy the candles, they wanted to buy the pieces that Mum used to display them on, too, and the range just took off from there. My dad, Sid, also got involved to help grow the business and it’s slowly evolved to what it is today.
So it was inevitable that you’d join the family business, too?
Not at all – my parents never actively encouraged us to get involved. However, me and my brother, Jamie, had helped out so often in the warehouse or at trade fairs over the years that the pull of the family business became hard to ignore. We believe that the best businesses are family owned, because however small or big they may be, they typically have shared core values and they care that little bit more.
How has One.World changed since the early days?
Well, the product mix has changed from just candles to furniture, lighting, mirrors, wall art and so much more. The internet also arrived, which now makes the world a smaller place, enabling us
to communicate with our suppliers and customers across the world more easily. However, many things have also stayed the same. We have a philosophy that you must love what you do, and as a consequence, we only buy products that we love and we want in our own homes.
Oh, really?
Yes, we love timeless, statement pieces that you may one day hand down to a loved one. In fact, some pieces in our core range have stood the test of time and have been around since the early years of the business. Rightly or wrongly, we don’t follow trends because we don’t always love the latest trend. We try to seek out and develop timeless and interesting pieces that will last, grow and change in whichever home they find themselves in.
You’re clearly passionate about One.World’s product range
I feel lucky that I get to experience and be a part of so many aspects of One.World; developing pieces, marketing, speaking with clients and much more. But ultimately, it’s all about the products
– that’s what keeps us ticking and is what it always comes back to.
What company achievements are you most proud of?
The fact that it’s a family business and that family extends to cover our staff, too – many of whom started in the early days and are still with us over 30 years later. As we like to say, “We love what we do, with people we love.” We’ve also been able to give back and have funded the planting of over 30,000 trees, which is quite cool.
The future sounds exciting, so what’s next for One.World?
We have hundreds of new pieces launching – I believe this is our largest ever season launch. Plus we’ll be rolling out a brand new website soon, which we’re very excited about, so watch this space…
One.World is offering readers of The Simple Things 20% off all orders. Simply use code TST20
at Checkout. Offer valid until 28 February 2025. Subject to availability.
For more information and inspiration, visit one.world or follow on Instagram: @onedotworld.